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Throughout my career I have seen many businesses flourish and fail at social media. Before starting my own business, I managed the social profiles for various employers and some did it well, while others did not. The big reason why some of my employers saw growth while others didn’t was in their approach to social media.
I have worked jobs that really made dedicated efforts to build their brand identity on social platforms and jobs where I was randomly told to post X or Y. Some of my employers understood that building a unique culture and sharing that with others was essential to creating brand awareness and bringing in clientele, while others just thought you can throw any old post out there and social media would do the rest.
For me it was all a learning experience and as I developed in my career I was able to apply better and better social media management as time went on. I took classes, read articles and grew my skill-set. Now, being on my own and having been through many successes and failures on social platforms through my work experience, I have an excellent knowledge of what to do, what not to do, and how to create a branded social media experience – which I’m THANKFUL for!
When you have taken the time to brand your business and define your audience you want to make sure that people can find you. Social media is a great tool to get your name out there! In my mind, a social media presence is an absolute must for businesses these days. However, the type of effort you put into your social media presence will make a huge difference in the outcome you get from your chosen profiles. Don’t let your social media channels fall out of sync with your branding!
Taking the time to brand your social media can greatly benefit your business. When you have a well curated social presence you:
1. Increase brand recognition and awareness: Social media is a great way to get your name out into the world. It takes time to build a following, but with consistent effort you will see results when you properly curate your social media channels. Customers and potentials customers will be able to become familiar with not only your logo, but also your colors, your images, and the content you put out.
2. Increase your reach: One of the wonderful things about social media is that you get the chance to connect with people from all over the world. When your customers follow you and like posts you make, you can show up in the feeds of their friends, family, and individuals with similar interest – creating exposure for your business that you may not have gotten otherwise. Social groups (like on Facebook) can allow you to connect with potential customers and other industry professionals – referrals between businesses are a great source for growth so don’t be afraid to build connections with professional in and out of your field. There is plenty of business to go around. Social media channels will absolutely increase your reach when you do things the right way.
3. Encourage customer loyalty: When your customers see that you’re actively engaged they can become closer to your brand. Consistency of your social media posts and a recognizable look let customers know that you and your business are reliable. When customers know what to expect, and know the effort you make to stay connected, they will be more loyal to you and your business.
4. Get the chance to genuinely connect: My favorite thing about social media is that it’s a chance to be genuine. I talk a lot about doing social media the right, and curating your channels, but that doesn’t mean that you make them sterile! You get to let the personality of yourself and your business shine. When people know that you are genuine they will be more interested in learning more about you and what it is that you do – so, don’t be afraid to open up! Share some of your behind the scenes and personal life story so your followers can get to know the real you and the passion you bring to your professional life.
Social media is an amazing tool that businesses of today are fortunate to have. It’s an absolute must these days that you get on the social media bandwagon to grow your business! It’s important to remember that building a social following takes time! Also, quantity does not necessarily equal quality.
You will notice when you fist start building your social media account you will have people who follow and unfollow you, you will probably see the same accounts follow, then unfollow, then follow, and unfollow. Don’t get frustrated by this. Following accounts is a tactic that many employ to try to get profile views and subsequent follows. Personally, I don’t do this. I don’t find it to be genuine in the least.
You will get genuine followers. It may take time, especially if you are a new or relatively unknown business. You should reach out to your friends and family and ask that they like and follow you on your chosen social media platforms. Your loved ones want to see you succeed and they are a great way to start getting your social accounts out there.
I think a lot of people expect social media results to come overnight, but that’s just not how it works. Building a business takes time, and this is no different. It’s important that you stick with your social media accounts. You must create a consistent look for your brand and images and remember that your customers and followers want to know what they can expect from you!
Don’t forget when you start to venture into the world of social media to create content calendar, or plan for your social media posts. Proper curation is key to a branded account. You want to post things that are both genuine and relevant. Be true to the personality of your business and the customers you want to attract. You may not be edgy, or maybe you are, but if your customer base is 40+ and your marketing looks like it’s for 20-somethings, your social channels won’t get traction, or at least not the right traction!
What experience do you have with social media marketing? Do you think it’s an absolute necessity for businesses to have a social presence these days? I’d love to hear from you! Please leave your thoughts and comments below! Be sure to follow me on Facebook, Instagram, and Twitter to stay up-to-date on the latest from Akari Design Studio!